The world lives in Times Square.
We make brands heard.
And felt.
There are 238 billboards with thousands of daily messages trying to get through on New York City’s Times Square, second home to the founder of limbastic. Today, Times Square is with every one of us.
We carry it around, switch it on, look at it, play with it and sleep with it; our electronic devices.
limbastic makes your brand heard and felt, loudly and pleasantly, on all channels.
Why?
We unleash brand potential,
for now and forever.
unleash potential
We believe in brands. They help improve products and services. And some of them even make the world a better place. Brands, like people, are brought to life through stories. And with a brand’s story in mind, its product or service experience improves, provided the story is a good one. A brand’s story needs to be identified, groomed, loved, and brought to life with the help of narration (or strategy), design, and technology.
We work for
outstanding brands.
Currently, we are working on projects in Automotive, Retail, FMCG, and B2B Services. We’d love to showcase recent projects, but our work happens in close partnerships and is strategic and confidential.
The limbastic founder has previously worked for some of the best-known brands nationally and globally.
How?
We connect people and
brands emotionally.
connect people
We believe in the power of emotions. Why? Because people decide using their limbic systems—the part of the brain that produces emotional responses. And triggering the right decision is what we aim for.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou -
We look at user experience from three angles:
Strategy
Does it convey an inspiring narrative?
Design
Does it ask for an immediate interaction?
Technology
Does it humanize the brand or simplify the user’s life?
We use the latest tools
to connect brands.
The tools we use are based on the latest thinking from Silicon Valley and other innovation hotspots. We always put the most important brand stakeholder in the center: you, along with all the people who work for the brand and bring it to life on a daily basis.
What?
We develop and implement
strategies that inspire action.
develop inspiration
We understand strategy as the art of getting other people to do something. The narrative is the strategist’s tool. It explains the world, imagining a different, better future for the brand. To accomplish this, we must understand the audiences and make action our goal. Our strategies are clear and action oriented, and don’t hide behind jargon. The best solution for the brand is our aim—fully independent from channels.
“You put on the leather pants, and the pants start telling you what to do.” - Bono, U2 -
We are strategists and are happy to stop there. However, we do love helping bring our strategies to life by managing implementation and rollout. Through our global network of partners, we can offer everything from one team.
Creating
Brands
- Story
- Mission
- Values
- Tonality
- Look & Feel
- Design
- Brand Architecture
Optimizing
Brands
- Digital data & analysis
- Consultation
- Experience design
- Product design
- Service design
- Content strategy
Energizing
Brands
- Entertainment marketing
- Engagement marketing
- Pain-point marketing
Transforming
Brands
- Movement marketing
- Digital marketing & culture
Who?
Johannes
Huber
Founder & Global Brand Strategist
Johannes is an experienced brand strategist with a deep passion for building emotional relationships between people and brands through purpose and passion.
limbastic
Over the past 18+ years, he has been working at the intersection of strategy, technology, and creation, helping brands such as Mercedes-Benz, smart, Charles Schwab, Reckitt Benckiser, ING, Credit Suisse, Evian, Chivas, C&A, AT&T, Agrana, Vaillant, PEZ, and Migros to grow by turning insights into big ideas for meaningful and emotional brand experiences, both B2B and B2C.
Before founding limbastic, Johannes led the global brand strategy practices for smart at BBDO Worldwide in Munich and worked as a global brand strategist for Mercedes-Benz. He also held a senior strategist role at Havas Worldwide in New York, working for Charles Schwab, Chivas, and Evian. Prior to that, he was a senior market analyst at BBDO Worldwide in Atlanta, working for AT&T and ING. His professional career includes senior positions in the strategic brand & communications planning of international agency networks BBDO, Havas, and WPP. Johannes is a proud father of a daughter and a regular runner and finisher of the New York City Marathon (3:07:19) and the Empire State Building Run-Up (0:15:41).
He holds a master‘s in social science from Johannes Kepler University in Linz and an MBA in marketing and strategy from Emory University’s Roberto Goizueta Business School in Atlanta, a top-tier MBA program in the US.
Example of Charles Schwab “Talk to Chuck” campaign, which was inducted in FCS Portfolio Hall of Fame. The founder of limbastic worked on the campaign’s pain-point strategy.
Where?
15km south
of Vienna
get in touch
limbastic gmbh
Brenekgasse 8
2500 Baden
Austria
Impressum
